There is absolutely no way your business can compete without credit card processing solutions! Industry statistics state that the average credit card sale is $40 versus just $9 for the average cash sale.* Offering a such payment option not only gives your customers alternative methods of payments, but are less expensive to cash and checks. In August of 1997, Coopers & Lybrand noted in a case study that such processing costs an average 2.7% of any transaction, compared to checks 4.0% and cash 4.8%.** These statistics alone should be enough to get any business owner excited about establishing a processing merchant account!
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There are some good reasons for using a merchant credit card terminal. But before you dive in and grab one, make sure you really need one. And if you decide you really do, then shop around for the right one to best suit your needs. There are plenty of them available on the market today, but they aren't all the same. It's worth your time to gain a little knowledge about the differences.
With most credit card terminals, the best situations are when you're doing business with your customer in person. They swipe their card, sign their receipt, and the transaction is finished. But in these situations you have someone who is using a credit card that is 'right there' in their hands and physically at the point of transaction. They can either 'swipe' the card, or punch in the numbers on the keypad.
Credit Card Terminals work fine by phone also, just by punching in the numbers and completing the transaction that way. If you are going to open a merchant account, then the odds are you're going to need a terminal to operate your business. Some people have more than one account. In this case, you want to find a terminal that can handle this situation, and they do exist. Many of them are designed to handle up to nine separate merchant accounts.
The cost of a merchant credit card terminal can range from around one hundred dollars, all the way up to a thousand dollars. This varies from model to model and depends a lot on what kind of features it delivers. The printer plays a part in the cost as well. Again, there are many different types and models, many different brands, so be sure to take your time and look around to find the one that's best for what you're doing with your merchant account.
The response time is another consideration. For some of the older models, a phone line is used and the response can be around ten seconds. If the business has a DSL line or has high speed Internet, then this can be improved substantially, down to as much as two or three seconds. Some people go with the wireless connection. It does away with the need for any type of lines or Internet connection.
If you're planning on accepting ATM cards, you will want to have a 'PIN' pad for entering pin numbers. Then your customers will be able to use their ATM cards to do business with you. This is very convenient for some people, and it gives you another way of generating revenue. It's always best to have as many options for making the sale as possible. Business is business.
A lot of people go with the lease option on their terminals. But purchasing may prove to be the better way to go. It depends on your circumstances and the price you can get. Leasing is a constant outlay of cash, whereas if you buy it, pay once and forget it. Again, this is a decision that you'll have to make when looking for the right terminal for your business.
Yes, using a merchant credit card terminal is something you have to research a bit in order to decide on the right one. They enable you to engage in POS (point of sale) transactions that keep your business flowing. To try to run a business without accepting credit cards is just foolish. In today's world, especially on the Internet, most all commerce is conducted with credit or debit cards.
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